From the Founder
Tanushree Jain is the founder of Nushaura. As she puts it today, “An entrepreneur is born out of a lack, a necessity, and not just interest.” In fact, this idea came to her thanks to her life in the big city. High levels of pollution and low quality of living affected her health. Amidst it, she established Nushaura. It not only became a driver for her better health but also led to the creation of livelihood opportunities for over 800+ artisans from marginalised communities from rural and remote villages in India for their socio- economic development with an environmentally conscious business model (2018)- delivering high quality, sustainable everyday products and merchandise to a market saturated with harmful products.
Running as a producer company, the venture continues to ensure that all profits reach their true earners- rural craftswomen, while maintaining the well- being of the consumer and the mother earth. What began as a small self-help group with a bunch of women from a tiny village Kalwad in Rajasthan is now a social enterprise. As a social impact venture, Nushaura takes care of the entire process for artisans, from delivering the raw material to the artisan’s doorstep to delivering the final product in India and abroad.